The Surprising Truth About What Motivates Us

How can you hire highly skilled workers, persuade them to work for free, and then release your product to the masses for free? It’s not impossible; in fact, several active companies such as Linux and Wikipedia has accomplished this feat. In this video, the Royal Society for the encouragement of Arts, Manufactures, and Commerce gives a comprehensive animated seminar on what motivates workers to work, and how to take advantage of that as a business. This video, which is animated entirely on a whiteboard, is extremely valuable, especially for those marketing and sales professionals. The animation is clean, clever, and imaginative, and illustrates the various studies and research used in this piece extremely well.

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